As part of its ongoing employee engagement efforts, the KCT Group Trust, in collaboration with A-PAG, conducted an awareness session titled “Why Clean Air Matters.”

The session was held offline at the KCT office in Delhi, where air pollution remains an urgent concern, and was simultaneously conducted online across offices in other states, enabling wider participation. The discussion covered the realities of air pollution in India, its impact on public health and climate, and practical actions individuals and organisations can take to be part of the solution. The session also explored sustainable alternatives, along with the role of research, innovation, and collective responsibility in improving air quality.